- Deliver the highest quality of service.
- Build trust and credibility among the clients and members.
- Act responsibly within efficient financial parameters.
- Fulfil its mission by adhering to traditional values and adopting modern trends in the sector.
- Developing a committed nationwide network of members.
- Decentralizing its power and responsibility to the sub chapters, so as to widen the area of influence.
- Professional management of its dealings at all levels.
- Building an approachable and well equipped foundation which benefits all members.