• Deliver the highest quality of service.
  • Build trust and credibility among the clients and members.
  • Act responsibly within efficient financial parameters.
  • Fulfil its mission by adhering to traditional values and adopting modern trends in the sector.


  • Developing a committed nationwide network of members.
  • Decentralizing its power and responsibility to the sub chapters, so as to widen the area of influence.
  • Professional management of its dealings at all levels.
  • Building an approachable and well equipped foundation which benefits all members.